Market Research
how do you chart your future direction?Market Research
We offer a range of market reserch activities from desk based analysis to face to face interviewing to unearth market trends and consumer needs.
Industry Insights
are you abrest of the latest industry developments?Industry Insights
Detailed and in depth analysis of key issues and trends as payments options continue to evolve.
Thought Leadership
do you need assistance with content for your campaign?Thought Leadership
Research, data analytics and copy to support your thought leadership campaign.
Here are some examples of projects completed.
Research Project:
Australian Retail Cash Market Review
Glory Global Solutions Australia
With an already established and strong presence in the Australian financial services sector and a growing portfolio of solutions for retailers already successfully deployed in other countries, Glory Global Solution commissioned the Blond Group to conduct a study of the Australian Retail Sector, identifying issues and target businesses that would benefit from the company’s solution set.
The report went on to make a series of recommendations ranging from guidance on customising their international solutions to meet local market requirements, approaches to progress software integration, consideration on routes to market and advice on how to leverage and partner their existing financial services and business partners.
Thought Leadership Campaign:
Transforming cash supply chain management
NCR, United States & globally
NCR is well known as one of the world’s largest manufacturers of ATMs. However its portfolio of services and solutions for the cash industry are much broader.
Wishing to promote its then alliance with Transoft – a company that it subsequently acquired – and the benefits of its cash forecasting and optimisation software – now known as NCR APTRA OptiCash – the Blond Group worked with NCR to craft a thought leadership campaign about the importance of good cash optimisation.
The campaign included ghost writing an advertorial by NCR’s Bob Tramontano (now SVP of Managed Services) published in Retail Banking Research’s indsustry leading publication Banking Automation Bulletin.
Market Research Project:
Banknotes – the future of paper money
Smithers PIRA, United Kingdom
Smithers PIRA is a recognised provider of strategic market research reports, uniting a global network of industry experts and extensive industry knowledge gained over a 50-year history.
We worked to co-author and provide specialist insights into one of their regulular and highly regarded industry reports
The Lifecycle of Banknotes: scenarios and forecasts to 2022 which provided primary analysis on global currency design, production and distribution arrangements.
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